Direct marketing now

direct marketing is more important now than ever before

Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, how to anticipate, prepare for and mitigate the losses that are inevitably coming your way. It is indisputable that every single action that you take (or don’t take) will affect your business for weeks, months and even years to come. That is really heavy huh? Well, don’t panic. What goes down must come up. You will very likely make it through this. Many of us have been through similiar times before.

Whether this is your first time through an economic downturn or you’ve been here before, here are some things that you need to keep in mind as you are putting together your action steps.

Don’t Stop Marketing -

Do NOT completely halt all of your marketing efforts - if you can INCREASE them and capitalize on the opportunity for maximum exposure.

Niche Market Analysis -

Do a deep dive analysis of your target audience and their behaviors during economic downturn.

Customers First -

Focus heavily on your customer base and internal file as they are the most likely to continue to buy from you.

Direct Market -

Increase overall conversion rates by utilizing direct marketing methods that targets only people who are most likely to continue to buy during an economic downturn.

TRACK TRACK TRACK -

Analyze and track every marketing action and the return on investment.

Be in it for the “Long Haul” -

Buckle your seat belt and get ready for a long ride - you may not see immediate results, stick with it.

If you implement these 6 Actions then you will be more prepared and better off than most businesses who will cut their marketing completely on a knee jerk reaction to the currect situation. Over 400,000 small businesses went bankrupt or permanently closed in the last recession. Let’s take the lessons from the past and apply the successful actions today.