Omni-Channel direct mail marketing services

Omni-channel direct mail marketing combines physical mail with digital follow-ups like retargeting ads, social media, and email to increase response rates and track engagement.

Think…

• Mail + Facebook ads

• Mail + Google retargeting

• Mail tracking + analytics

Omnichannel direct mail can be used by B2B companies, healthcare organizations, financial services, retailers, restaurants, hospitality businesses, home-service companies, multi-location brands and other organizations that want to reach targeted audiences through both physical and digital channels.

Omni-Channel Direct Mail Marketing is best for companies with:

• High customer lifetime value

• Local or regional targeting

• B2B sales cycles

• Appointment-based services

• Service-based Industries such as health and wellness, chiropractic, dental, and restaurants.

Direct mail retargeting uses website visitor data and matching technology to identify qualified prospects and follow up with targeted physical mail and digital advertising. This allows businesses to reconnect with potential customers after they have interacted with their website or campaign.

Yes. TEAMMail+ offers mail tracking and additional response-tracking tools such as QR codes, call and text tracking, website activity and digital campaign analytics, helping businesses better understand when mail is delivered and how recipients respond.

USPS Informed Delivery gives participating recipients a digital preview of incoming mail. TEAMMail+ can incorporate Informed Delivery into an omnichannel campaign to create an additional digital touchpoint around the physical mail piece.

Yes. TEAMMail+ can combine direct mail with targeted social advertising to extend a campaign beyond the mailbox and reinforce your message across digital channels such as Facebook and Instagram. Your current page already promotes Social Match and Social Follow-Up, so this is an especially relevant question.

Yes. QR codes can direct recipients to a specific landing page, offer, form or other digital experience while providing measurable scan activity. This helps connect engagement with a physical mail piece to online behavior.

Variable data printing (VDP) allows text, images, offers, addresses and other elements to change from one printed piece to another using a database or mailing list. This enables highly targeted direct mail campaigns without requiring a separate print run for every audience segment.

Direct mail and digital marketing can work together to create multiple brand touchpoints throughout the customer journey. An omnichannel approach allows a business to reinforce a physical mail piece through online advertising, social media and other digital interactions.