Elevate Your Designs With Raised Ink
How can you expand your brand name and improve your marketing efforts? It's no secret that companies are struggling to create a unique brand identity despite the growing popularity of digital advertising.
Statista estimates companies will spend about $234.1 billion on social media advertising in 2024. Businesses can minimize their marketing expenditure and connect with their target market by switching to alternative advertising techniques.
Using raised ink can help enhance the engagement and memorability of your print designs in various materials, such as business and mailing cards. Let's explore how raised ink can elevate your designs and enhance your marketing and branding strategies.
What Is Raised Ink and How Does It Work?
Raised ink, often known as thermography, is a technique that helps accentuate print designs by amplifying their tactile and visual quality. Raised ink is usually used in business stationery, invitations, and business cards.
The effect achieved by using raised ink occurs in various processes.
Initial printing using standard offset printing
Application of a polymer powder or fine resin over the printed area
Passing of the printed material through a thermal oven
Using raised ink on branding materials can significantly improve their visual appeal among your target market. Consequently, your cards will stand out and create a more memorable impression on existing and prospective clients.
Raised ink also gives a glossy finish that adds depth to the print design. Unlike the Spot UV technique, it creates an elevation of the printed material, giving it a 3D effect that's tactilely better.
Applications for Raised Ink
Raised ink enhances the sophistication and elegance of printed materials. As one of the best 3D printing effects, it optimizes client engagement. You can use it in custom banner printing or commercial printing for your business to attract more customers.
You can also use raised ink to develop retail displays and POP kits. Point-of-purchase (POP) and retail displays created using thermography have a better texture, and their 3D effect accurately captures customers' attention.
Some of the applications of raised ink include:
Business Cards and Political Campaign
A business card is usually the first impression you create with prospective clients. Making business cards with raised ink can positively impact your interaction with your target market. The use of raised ink on business cards boosts visibility and can augment your brand name by acting as a reminder of what your company offers.
Besides, you can stay in the mind of your target audience by using raised ink in political campaign printing. Incorporating thermography in print design is the right way to attract and retain attention, whether for personal, political, or commercial reasons.
Business Letterheads and Stationery
According to the Harvard Business School, companies lose 15% to 20% of their customers annually. Leveraging elevated print design features on business letterheads and stationery can add a touch of elegance. This, in turn, improves your credibility, enhancing customer retention.
Make your customers feel valued by using thermography in stationery such as:
Thank-you notes
Personal and business letters
Envelopes and holiday greetings
Thermography also boosts employee morale by using it to make unique and distinct certificates and awards. You can make your packaging more luxurious using raised ink, whether it's for first-time clients or seasoned customers.
The right packaging can give any product a high-end aesthetic, making it an element of brand differentiation. This is vital if you're in an industry with numerous companies offering similar products.
Architecture and Interior Design
One of the embossing techniques used in architecture and interior design is through raised ink. You can add different art forms to ceilings, architectural components, and walls using textured printing.
Raised ink gives your interior design a higher level of detail and intricacy. These qualities help you create a more unique identity for your clients if you work in the construction or interior design industry.
Benefits of Raised Ink in Print Design
Integrating raised ink as one of the techniques for wide-format printing solutions does more than enhance visual appeal. Thermographic printing provides a tactile experience like no other, creating a sensory engagement that magnifies the perceived value of print designs.
Consequently, your business not only captures clients' attention but also makes a lasting impression. This is crucial when you're building your brand identity and want to create something memorable.
Other benefits of using raised ink in print designs include:
Versatile application
Enhances professional appeal
It's durable and smudge-resistant
Thermographic printing is also a more cost-effective method of enhancing your print designs. Raised ink printing is cheaper than traditional engraving while still achieving great results. It also has a faster production time, making it ideal if you want something quick and cost-effective.
Design Considerations Using Raised Ink
You need to consider different designs to enhance the quality of the desired result. Some of the key factors you need to think about when using thermographic printing include:
Font sizes and style
Detailing
Color contrast and selection
Background textures and patterns
Further, it's worth considering your desired finishing and any special effects or embellishments. Work with a team that understands how to apply the right finishing techniques and has the resources to make any idea viable.
Some of the typical enhancements you can use include:
Edge painting
Soft touch varnish
Metallic foil and die-cutting
Which Is the Best Paper for Raised Ink Printing?
Investopedia argues that below-the-line marketing fosters superior customer engagement. The use of raised ink in printing and laminating services or direct mail printing improves how you interact with clients.
Therefore, you need to ensure you're using the best paper to achieve optimal results. Uncoated paper or stocks are the best when using raised ink printing. This is because uncoated paper contains more grain, which improves the effectiveness of the thermographic process.
Unlock the Benefits of Raised Ink Printing Today
The engagement and memorability of your prints can make or break your business. Using raised ink printing can take your print designs to the next level, improving your brand awareness and giving you a unique identity.
TEAM Concept has you covered everything from business stationery to letterheads or business cards. We tailor our services and solutions to your needs while our experienced technicians provide superior installation and finishing touches.
Contact us today, and let us bring your print designs, signage, and retail displays to life.