Ways to Leverage Commercial Printing for Business Marketing Success

Discover how the right commercial printing services can boost your marketing success. Contact us to find high-quality, cost-effective printing solutions.

According to a post by FinancesOnline, 82% of consumers trust print marketing material the most when making a purchase decision.

Despite many businesses embracing digital ads, print marketing is still quite effective. When you combine it with other strategies, you can attract more leads and boost sales. You'll also improve brand loyalty and awareness, lowering your marketing costs.

However, for print marketing to be effective, you need to be strategic. Let's discuss ways to leverage commercial printing for your business.

Make an Impact With Custom Printing

When your target customers get plain, standard flyers, they will most likely glance at them and toss them aside. Besides, they may not read the contents of a banner if it doesn't capture their attention.

Custom design allows you to make your marketing materials more compelling. You can use unique colors, bold shapes, and metallic details to make them stand out.

Some special effects to consider in your print marketing campaign are:

• Spot UV

• Metallic foil

• Edge painting

• Raised ink

Use such special effects to give simple business cards or flyers a high-end and professional look. Go beyond basic shapes to make your print more fun and memorable. For example, if you run a bakery, you could create business cards shaped like cupcakes. You may also use flyers shaped like dog bones if you have a pet store.

Bold, bright colors will grab the attention of whoever sees your print marketing material. With custom banner printing, you can match the material with your brand's colors and make them stand out.

Go Big With Wide Format Printing Solutions

Leveraging large-format printing solutions lets you increase your visibility using the following:

• Banners

• Posters

• Retail displays

While wide-format printing presents the usual benefits of print marketing, it also has some unique pros. These are:

• It helps your brand stand out during events

• The materials are durable

• You can customize them

If you're hosting a grand opening, trade show, or special sale, use wide-format printing to increase awareness. The materials will be visible from afar and help you capture more attention.

When you invest in print marketing items, you want them to last so you can recover your investment. The good news is that the materials used in wide print are weather-resistant. You may use them outdoors without worrying about damage from rain, wind, or prolonged sunlight exposure.

Wide print marketing solutions also present endless customization options. You can explore unique designs, use fun colors and choose custom sizes to fit your brand and message. 

Protect Your Materials With Printing and Laminating Services

A commercial printing company offering laminating services will help your marketing materials stay in great condition. It will also allow you to protect your investment and ensure the items look professional.

Printed marketing materials may fade over time if you use bold colors. But laminating helps them hold bright colors longer. Besides, it makes them harder to bend and scratch, increasing durability.

Laminating is a great way to save money by avoiding recurring printing expenditures. If, for example, you laminate your menus and customers spill food and drinks on them, they won't stain, so don't have to throw them away.

Further, if they get rained on during an open-air event, you won't have to allocate more money to print another batch.

Create High-Quality Finishing With Full-Service Bindery Solutions

Binding print marketing materials keeps pages together and improves customers' views of your business. It also reflects professionalism and attention to detail.

Leverage commercial printing for your business by choosing professional print services that include binding. You can consider various types of binding styles depending on your needs, and these are:

• Spiral or coil binding

• Saddle stitching

• Perfect binding

Spiral binding involves using a plastic or metal coil to put pages together. It's perfect if you are creating workbooks, calendars, or diaries.

On the other hand, saddle stitching will require folding pages in half and stapling or threading them along the middle seam. Choose the binding style you want to print brochures, thin magazines, and booklets to market your business.

Perfect binding is almost similar to spiral binding, but a printing company will glue the pages together instead of using a coil to create a polished look.

Work with reliable business printing service providers to identify the best binding method for your materials. Doing so will make the final product easier to handle and read.

Explore the Power of Direct Mail Printing and Fulfillment

Consumers get tons of emails and online ads daily and rarely read them all. So, sending tangible marketing material will be more often impressive. It helps you create a personal touch and boosts the chances of your campaign's success.

When printing marketing materials for your business, look for a company offering direct mail and fulfillment. With their help, you'll send customized mail, such as postcards and catalogs, to your customers.

You can also use their services to do the following:

• Encourage new customers to visit your store

• Simplify work for your current customers

• Strengthen your relationships with customers

• Support digital marketing campaigns

Highlighting special discounts with coupons and other print marketing material can encourage more people to check out your business. You may also leverage brochures and catalogs to showcase what you offer. Customers will know the items and services you currently have before ordering online or visiting the store.

Combining direct mail marketing with print media will foster good customer relationships. You can create and send thank-you notes, birthday cards, or exclusive offers to make customers feel valued. The strategy will make them think of your brand as caring and trustworthy.

It also supports digital campaigns since you can include features like your website link and a QR code in the printed material to generate more traffic.

Improve Marketing Success With TEAM Concept Commercial Printing Services

Commercial printing will help you boost brand awareness, but you should leverage innovative strategies for the best returns.

Use custom printing designs and special effects that match your brand image. Further, explore wide format printing to stand out and protect your materials with high-quality laminating services.

TEAM Concept offers exclusive and custom special effects for print marketing. We have over 25 years of commercial printing experience and have received awards from reputable organizations like the Printing Industries of America. Contact us to discuss your project.